The Federal Reserve is upset so many Americans are dissing them in private discussions, so they want to find a ‘solution’ to that problem.
On the heels of Obama’s embarrassing ‘Attack Watch’ website that asks Americans to snitch on and report other Americans that disagree with Obama to the White House, Ben Bernanke decides that he can play that game also and submits a proposal to develop a “Social Listening Platform”; a ‘system’ to monitor and collect data of anyone sharing negative sentiments about the Federal Reserve from all internet discussions.
II. Social Listening Platforms
Social media listening platforms are solutions that gather data from various social media outlets and news sources. They monitor billions of conversations and generate text analytics based on predefined criteria. They can also determine the sentiment of a speaker or writer with respect to some topic or document.
The information gathered can guide the organizations public relations group in assessing the effectiveness of communication strategies.
Here are some of the services it can offer:
o Track reach and spread of your messages and press releases
o Handle crisis situations
o Continuously monitor conversations
o Identify and reach out to key bloggers and influencers
o Spot emerging trends, discussions themes and topics
B. Content and Data Types
The solution must be able to gather data from the primary social media platforms –Facebook, Twitter, Blogs, Forums and YouTube. It should also be able to aggregate data from various media outlets such as: CNN, WSJ, Factiva etc.
Of course they do not spell out what they intend to DO to all that data they collect from those platforms, or what they intend to do after identifying “Key bloggers” and “influencers” who negatively report on the doings of the Fed – but given the history of tyrannical regimes with similar proposals, what they do to individuals and groups that they discover are less than praiseworthy of them – usually fills mass graves and political prisons.